Virgin Trains are the most experienced long-distance rail operator in the UK.
Virgin trains offer an onboard walk-through shop, serving food & beverages. Their current snack box solution lacks easy portability & inventiveness.
Our goal was to create a snack box experience to remember. We focused on a nostalgic vacation theme taping into the essence of train travel; holidays & days out in the Britain.
Two box designs were selected; First a hamper style graphics reflecting those picnics on hot summer days out. The second a nostalgic trunk with all the places on virgins train route.