Drinking has become synonymous with sports and leisure events all over the world. Lengthy cues at the bars drive multiple sales, thus leaving the challenge of safely carrying several pints back to your seats with only two hands!
Carlsberg came to us and asked if we could adapt the Flexicarry™ to safely carry branded pint glasses in a pub environment for the world cup. Current solutions for carrying beverages in pubs are solid trays. Existing products use excessive material and are relatively clumsy in busy situations.
The task given to us was to adapt our flexicarry drinks carrier to carry Carlsberg & Tubourg pint glasses, but still carry 1, 2, 3 or 4 pints securely and safely.
Sports fans watching the World Cup at their busy locals can now carry their beverages with ease and less spillage, whilst Carlsberg has benefited from a safer, cheaper and environmentally sustainable product. The Flexicarry™ glass carrier has been successfully implicated across pub chains including M&B, Orchid and Spirit Pub Group.
"The pint carriers are perfect. I have been taking them to a number of the National Pub Groups and feedback has been fantastic. We are currently confirming our plans for World Cup and these will now feature heavily across a number of major retailers”
- Customer Marketing Controller, Carlsberg UK