Have you ever been to the cinema juggling your tickets, sweets, popcorn and drink?
Carrying beverages and food together at cinema and leisure venues is awkward for consumers.
The Blue Stocking Partnership approached us on behalf of The Coca-Cola Company to support the commercialisation of a new package for cinema. Blue Stocking had defined the operational process, we then used our innovative skills to create the packaging.
“Drum roll please…… Corn On The Cup is a simple piece of packaging enabling popcorn and drink to be held in one hand! P4CK have come up with a solution to put an end to the chaos of a trip to the cinema. The patented product was launched on the Coca-Cola stand at the 2015 CineEurope Convention in Barcelona. Simply pop up; scoop the popcorn, and slot the carton on top of a Coke cup giving you a hand free!”
"Corn on the Cup is a fantastic piece of innovative packaging developed for Coca-Cola by the very talented individuals that are P4CK. P4ck are in the forefront of packaging – understanding both creativity and commercialisation of concepts. The package - Corn on the Cup - brilliantly, really does ‘give you a hand’." Prill Brewin / Sarah Girling Blue Stocking.