Hold more - Sell more. Better portability provides retail concessions with an opportunity to sell more meal deals
Carrying beverages and food together at cinema and leisure venues is awkward for consumers, particularly children.
Empire Cinemas asked P4CK to adapt the unique BevBax™ concept to accommodate popcorn and a drink. The BevBax™ uses cardboard and paper bag technology within a robust packaging solution that is sustainable and cost efficient.
A portable pack solution for carrying food and drink at retail concessions: Carry all items in one hand – High impact branding.
"At Empire Cinemas we are always looking for exciting and inventive ways to interact with our customers whilst remaining practical. The kids box is a perfect blend of cool design and functionality, fully adaptable to different sizes of drinks and snacks."
Retail Manager Empire Cinemas