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kfc double down packaging p4ck

KFC Launching Double Down in P4CK designed packaging

KFC have worked with P4CK & Huhtamaki to launch its Double Down in the UK with P4CK patented packaging design. The pack focuses on eating on the go; helping consumers to eat cleanly and conveniently on the move.

For six weeks only, the colonel will be blowing chicken lovers’ minds with the Double Down.

Never heard of it? It’s huge in the US, Australia and New Zealand, and is comprised of crispy bacon, melted Monterey Jack cheese and BBQ sauce, all sandwiched between two succulent chicken fillets.

So that’s no to bread and yes to double chicken.

The Double Down will drop into branches next Monday.,

‘There’s been so much excitement for the Double Down since it first launched to the US in 2010,’ says Jack Hinchliffe, Innovation Director at KFC UK & Ireland.

‘It’s sold out in every country that it’s been released in, so we’re anticipating it’ll be a sell-out success here in the UK.

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Categories: Branding, Food, Food + Drink, packaging design